Nu Skin has been in the wellness and beauty industry for more than 25 years. It has successfully captured the American market for over two decades and is currently expanding its market overseas particularly in countries in Europe, Asia and the Pacific. The company which is a direct selling and multi-marketing corporation has used the same business strategy to sell its products over the years but has quickly adopted internet marketing model in the last couple of years. Products are moved through its network of sales representatives who in turn generate an income from the commission of their own sales as well as from the sales of anyone from their downline. You can check out more information about this business opportunity from their website. While hugely successful, Nu Skin has been through several controversies in the past. In particular, the company was been investigated and sue for its MLM practices and deceptive advertising. The company ended up paying millions in compensation for these complaints and lawsuits.
In recent years however, Nu Skin has managed to maintain its positive image by launching a Force for Good campaign which aimed to help preserve the language, lifestyle, and traditions of indigenous peoples across the world by donating a percentage of its earning from one of its Epoch products.
In 2010, Nu Skin was included among Forbes list of 100 Most Trustworthy Companies. The following year, the company listed its highest earnings ever estimated at US$1.74 billion from the revenue in all of its 52 international markets. The company has an A+ rating with the Better Business Bureau.